Once known mainly as a tourist hotspot, Alanya is now rapidly emerging as a dynamic center for entrepreneurship and investment. With a growing digital economy, increased foreign interest, and a more diversified local market, the business environment in Alanya is transforming in exciting ways.
Digitalization in Tourism
Tourism remains the backbone of Alanya’s economy, but the way business is conducted is evolving. Many local hotels, travel agencies, and tour operators are now embracing digital tools such as online booking systems, AI-based customer support, and personalized marketing. This digital shift is helping businesses stay competitive and expand their customer reach.
Remote Work and the Rise of Digital Nomads
Thanks to its mild climate, scenic coastline, and relatively low cost of living, Alanya has become a favorite destination for digital nomads and remote workers. This trend has led to the growth of co-working spaces, expat-focused services, and niche businesses targeting international freelancers and entrepreneurs.
Foreign Investment and Real Estate Growth
In 2025, foreign investment in Alanya’s real estate market is booming. Investors from Germany, Russia, the UK, and the Middle East are purchasing both residential and commercial properties, attracted by long-term rental potential and the city’s increasing global profile.
Local Startups and SME Innovation
Small and medium-sized enterprises (SMEs) in Alanya are innovating in fields such as e-commerce, logistics, eco-tourism, and local product distribution. Government-supported business training programs and startup incubators are helping young entrepreneurs turn their ideas into viable businesses.
